Investment Info
Clear your doubts on the business plan
On my recent visit to the training group Technologist in Accounting and Finance, I realized that most entrepreneurs sometimes do not know what a business plan, they tend to be confused with a business idea and market research.
If you learn what I teach in this article, you will understand what a business plan and how to make it to your entrepreneurship, I guarantee it.
Further explanation of the concept, the same author in his book is “the study of a part includes a market analysis, industry and competition, otherwise, the plan developed by the company to enter the market with a product, service, strategy and type of organization, projecting this overview short term, through the quantification of statistics to help determine the level of economic attractiveness of the business and financial feasibility of the initiative, and long term, by the definition of clear and consistent corporate vision. “
Then it is clear that the business plan requires a planned process that leads to investigate important aspects in business as the market, competition, substitute products, the team, to use technologies for the production process , providers, to name a few.
Likewise, a business plan can be made so if you have a business idea and you will enter the market, or if you already have the company created and you will explore new markets, you’re going to ride a branch in another location or simply going to further diversify your product line or services.
Clearly the potential of the business plan, and practicality that this document is converted to the entrepreneur and businessman, and give you the tools necessary to establish not only what to do, but also how, with whom does, why it is done and finally bring these questions into terms of money, the latter is the financial study.
Given the clear concepts of what a business plan, what if you start the business plan for your business idea. We propose to initially fill the following information:
Background of the business idea. Is anecdotally tell how they came to this business idea. Can be placed on this item the reasons that led to think this business idea, what has motivated the entrepreneur or entrepreneurs to think of this idea, what needs they have seen are not satisfied by existing companies in the same niche today.
Market opportunity. This item is important to specify why your market needs what you sell. It also defines the market size, what its growth, which is the trend and very importantly, the customer information.
Products and company. Explain what makes your product or service and how it responds to market needs. Similarly in this item, detailing your business model for the short, medium and long term.
What is a corporate social responsibility program
Corporate social responsibility is a concept that is widely used in the business world. In the 20th century, a growing number of companies began to think about their impact on society in general, mainly because consumers became more aware of the business activities around the world. Many of these companies decided to implement corporate social responsibility programs, which are intended to offset some of their effects on the world, while the general improvement in corporate practices. Corporate social responsibility has many followers, but also has its detractors, and as one might imagine, the fact that the issue has become the subject of discussion by many people on both sides.
A company that has decided to establish a program of corporate social responsibility in general, includes a discussion of the program in its mission statement and code of ethics, so you can even get to question the transparency of shareholders and other stakeholders in the company. Most companies also have a corporate social responsibility department that manages the social programs of the company and ensures that the company’s efforts in terms of their image with their customers get results.
The scope of a program of corporate social responsibility tends to be very varied. Many businesses start at home, trying to include the conditions of their employees, with offers such as better wages and health benefits. The next step usually involves the suppliers of the companies, both within the enterprise and beyond, providing a focus on creating a sustainable supply chain without the use of child labor and other ethically questionable practices.
Many companies also add a charitable aspect to their corporate social responsibility programs. For example, a company that sells coffee could sponsor community development initiatives in coffee-producing regions, while an oil company could contribute to the restoration of habitat in an area historically used for the extraction of resources. Other companies simply often donate large amounts of money to charities of their choice.
Many opponents of corporate social responsibility programs ensure that companies that host these programs can become, so to speak, a little liars and hypocrites. For example, a car company could distract consumers with an advertising campaign of a production plant environmentally sustainable, while producing extremely inefficient vehicles that rely on fossil fuels.
Competitiveness Strategies
The problems facing the Micro, Small and Medium Enterprises in Mexico are of different types, the most important administrative, economic, marketers, technological, cultural and prosecutors, all of these concern the proper functioning of the company and make their stay in the market sometimes is somewhat ephemeral and do not exceed the barrier of five years.
How to deal with these problems, simply with the use of competitive strategies, which should make a diagnosis from both the environment surrounding the company and the internal situation of the same.
first of all we define as the market is currently operating, and I mean the inference of market the company, let’s begin by defining what is the state of competition, we need to know they are selling, what are the strategies they use to market their products that use such advertising, additional services offered, prices managed, quality of products and technology they use, such as facilities, ie everything related to our direct and indirect competition, on the other hand, another important issue is the study of the customers, they must determine their ages, lifestyles, tastes and preferences, needs and economic potential to define the characteristics of our population target, last but not least we must make the analysis of our suppliers with the purpose of selecting the best conditions that we offer in terms of price, quality, warranty and service.
The environmental analysis should also let us see threats or opportunities in the environment so as to enable us to make the right decisions to deal with any contingency or to make the most of a favorable external situation.
The internal diagnosis should be based on a careful analysis of internal strengths and weaknesses of the company, in order to identify those areas
Subject to improvement.
Another very important point that we should not ignore is the image of business, because if not properly define the name of the company, its slogan, logo, business hours, services or products we offer, brands we serve and other data allow the customer to identify exactly what we sell, this makes it difficult to operate properly.
Once you have all the information we do by way of diagnosis, now if we can begin to define what are the strategies to be implemented, ie which are the actions to perform, set goals and objectives for each area, the responsible of its execution, define plans, projects and stuff, but we must not forget to implement control systems or evaluation in order to assess the progress, results and achievements. Remember that planning without control does not work, it’s like planning a trip to a faraway place with a car that you no temperature gauges, fuel or speed, to achieve our objective would be almost impossible.
“Remember that success at any level is not always a matter of luck, but strategy.”
If we want to differentiate from our competitors, we can do easily, using the four elements mentioned above and which are price, quality, warranty and service. Customers always look for these in the products or services they purchase, as long as customers seek the best, the best price, guaranteed that the business service as comfortable as possible.
The success of the company is in its strategies, themselves derived from the knowledge of it and its environment, to define those best suited to achieving their goals, and so like clockwork from which its attributes are beauty, elegance and precision, the company must design their systems so that they function properly and where the system of marketing their products is the most appropriate, since this represents the engine of the company, in addition to considering a system internal control that promotes efficiency and productivity of their staff, among other issues, but no less important.
Finally I want to mention that implementing quality control systems within the company, they will improve costs, processes and products and / or services, which resulted in very competitive prices, better profits and high quality products easier to place and maintain in today’s markets, where competition is so fierce that only the good survive.
Posted in Investment Info, Marketing Strategy | 
Tags: Competitiveness, Competitiveness Strategies, Strategies Business | 
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